You can control and/or delete cookies as you wish – for details, see aboutcookies.org. Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. We strongly recommend that you leave cookies active, because they enable you to take advantage of the most attractive features of the Services.
Further information on cookies can be found at http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm, https://ico.org.uk/for-the-public/online/cookies/, or http://www.allaboutcookies.org/.
Please reference the chart and general description below to learn more about the kinds of cookies we use and for what purpose.
B. WHAT TYPES OF COOKIES DO WE USE AND FOR WHICH PURPOSES?
We use the following types of Cookies:
|Cookie Name||Purpose||Expiration Time|
|Pardot||Analytics and Functionality||N/A|
|HotJar||Analytics and Performance||N/A|
|Google Analytics||Analytics and Functionality||N/A|
These are cookies that are required to provide you with features or services that you have requested. For example, Cookies that enable you to log into secure areas of our site or use a shopping cart. Disabling these Cookies will encumber the Services’ performance and may make certain features and services unavailable.
These Cookies are used to recognize you when you return to our Services. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
Performance/Analytical Cookies allow us to understand how visitors use our Website and Service such as by collecting information about the number of visitors to the Website, what pages visitors view on our Website and how long visitors are viewing pages on the Website. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Service’s content for those who engage with our advertising.
Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you.
Third Party Cookies
These are Cookies placed by a third party on your device and may provide information to those third parties about browsing habits (including your visits to our Services, the pages you have visited and the links and advertisements you have clicked) that may help identify if certain services that such third parties provide are being used, identify your interests, retarget you and serve advertisements that are relevant to you. We do not have control or access to such Cookies. If you look at one page on our Services, an advertisement may be delivered to you on our Services or on other sites, for products referenced on that page or for similar products and services. We do not engage in retargeted advertising for children users of our Services.
Session Cookies and Persistent Cookies
The types of Cookies described above may be “session Cookies” which are temporary Cookies that are only stored on your device while you are visiting our site or “persistent Cookies” which are Cookies that are stored on your device for a period of time after you leave our site. The length of time a persistent Cookie stays on your device varies from Cookie to Cookie. We use persistent Cookies to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit our Services, how often you return, how your use of the Services may vary over time, and measure the effectiveness of advertising efforts. Through these Cookies, we may collect information about your online activity after you leave our Services. Just like any other usage information we collect, this information allows us to improve the Services and customize your online experience. Your browser may offer you a Do Not Track option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the Services and after you leave the Services.
C. WHAT IS THE GOOGLE ANALYTICS COOKIE AND HOW IS IT USED?
Our Services use Google Analytics, a web analysis service provided by Google Inc. (“Google”) which is based on Cookie technology. The information generated by the Cookie is usually sent to a Google server in the USA, where it is stored. On behalf of HyTrust, Google will use the generated information to evaluate your use of the website, to compile reports on website activities, and to provide the website operator with additional services connected with website and Internet use. The IP address transmitted by your browser in connection with Google Analytics is not collated with other data by Google. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
D. COOKIE SETTINGS
You can decide whether or not to accept Cookies. One way you can do this is through your internet browser’s settings. To find our more information about Cookies, including information about how to manage and delete Cookies, please visit https://ico.org.uk/for-the-public/online/cookies/ or http://www.allaboutcookies.org/
To explore what Cookie setting are available to you, look in the “preferences” or “options” section of your browser’s menu.